The CBD market is constantly evolving and attracts new players every year, both professionals and consumers alike. The figures speak for themselves: the CBD sector is constantly adapting to dynamic demand, and certain brands are really standing out from the crowd.
So what are the CBD trends that everyone agrees on this year? An overview of concrete feedback from experts helps identify the products that appeal to retailers and build customer loyalty.
Highly concentrated CBD oils: confirmed stars of the catalog
It is clear that CBD oils remain at the heart of sales. But a strong trend is emerging: growing interest in high-concentration CBD oils. Formulas offering 20% CBD or more are proving particularly popular, thanks to their rapid effectiveness and convenient format, which is particularly appreciated in specialist stores.
CBD oil 20% is now one of the best sellers on The CBD Wholesaler platform, which specializes in wholesale sales. This product appeals to customers because of its versatility, precise dosage, and the confidence it inspires in regular customers, who always pay close attention to the advice of specialists. This concentration seems to be establishing itself as the new standard, illustrating CBD's commitment to innovation for greater performance and ease of use.
CBD flower packs and pre-rolls: the rise of “ready-to-go” formats
In the CBD flower segment, the search for convenience strongly influences purchases from wholesalers. For several months now, assorted CBD flower packs, focusing on distinctive flavors or exclusive blends, have been growing in popularity. This format perfectly responds to the current CBD trend: simplifying choice while enriching the user experience.
This success also extends to CBD pre-roll packs, which are pre-rolled cigarettes containing only selected flowers. Their ease of use is appealing to many retailers who want to offer standardized and reliable solutions. Pre-rolls, like flower packs, energize the shelf and allow retailers to offer their customers practical and innovative alternatives.
- 20% CBD oil: stability, performance, and customer loyalty
- CBD flower packs: simplified choice, varied experience
- CBD pre-rolls: a turnkey solution, popular in stores and for delivery
Multi-active products, CBD innovations, and product line diversification
With the CBD market now mature, we are seeing the emergence of multi-active products combining several natural extracts with CBD. These CBD innovations appeal to customers who are curious about new products and keen to personalize their wellness routines. The combination of complementary plant molecules is of particular interest to distributors looking to expand their range.
The diversification doesn't stop there. CBD creams and CBD cosmetics are gaining popularity, particularly for their targeted effects on muscle recovery and skin care. There has also been continued growth in CBD e-liquids and new-generation CBD resins, which are valued for their purity and adaptability to various everyday uses, apart from food consumption.
- Multi-active CBD products: unique combinations for personalized results
- CBD cosmetics and creams: innovative textures and local solutions
- CBD e-liquids and CBD resins: a wide range of options for an informed audience
The offering is also evolving in terms of how products are presented: more and more retailers are adopting packs combining several product families (oils, flowers, creams). The objective is clear: to offer ready-to-use solutions that are ideal for testing and discovering different products. On The CBD Wholesaler platform, which specializes in wholesale sales, demand for these new products confirms the importance of innovation in order to satisfy a demanding audience that is already well informed about the possibilities offered by the CBD market.
Ultimately, while CBD oil remains a safe bet, the complementary nature of new formats—flower packs, pre-rolls, cosmetics, and multi-active products—guarantees increased sales and builds loyalty among customers eager for novelty. This year's CBD trends demonstrate how observing the market and innovating allows ambitious professionals to stay one step ahead of the competition.