If you want to get into the CBD business, creating an online store is an important step. To find out everything you need to know about the steps to take, check out this detailed article.
Is it necessary to create an e-commerce when you have a physical store?
If you have a physical CBD store, having your own online store will help you stand out from the competition. Also, creating an e-commerce platform will give your brand more visibility. It is a virtual showcase accessible everywhere and without interruption. It represents an excellent means of promotion that will highlight your products.
Moreover, it is an advantageous CRM tool that will not only attract new prospects, but will also help develop a solid database. Indeed, the contact form or the online chat are ways to establish an optimal customer relationship management.
Reserve your domain name and set up your online store
This is one of the main steps in launching your online business. Representing the digital identity of your physical store, a URL should contain the name of your store.
For a suitable domain name, highlight your brand name. Add an extension of your choice. However, it is important to check if the chosen domain name is available. Then, you can reserve and purchase it. To do this, you will need to contact an accredited domain name registrar.
Focus on a design that provides the best customer experience
The design of your site reflects your brand image. You must therefore make it pleasant. The graphic design includes the platform colors, the logo and the icons. It is also advisable to present clear and attractive photos of your products, with detailed descriptions.
With this in mind, opt for a custom design that features consistent colors. The font, contrast and fluidity of the content are also important.
Prepare your delivery service, payments and customer service
The user experience must be at the heart of your project. First of all, commit to CBD delivery in a competitive timeframe. It is important to guarantee a high quality service to meet the requirements of each client.
In this sense, your platform will have to mention the general conditions of sale as well as the return policies for more fluidity and transparency. Then, it is imperative to integrate different payment solutions (credit cards, and others) to your e-shop. You will be sure to cover all the needs of your different categories of customers wherever they are.
Finally, consider establishing active communication channels. Indeed, your customer must be fully taken care of in case of request or complaint. It is possible to create an email address, an online chat or a phone line dedicated to this purpose. An impeccable customer service will be the best advertisement and will elevate you to the status of an experienced e-merchant.
Think about your referencing and social networks
Optimization is the key to your online evolution. Your store must be visible among the first search results. For this, several levers are to be used: SEO, SEA, marketplaces ... These techniques are also associated with an active presence on social networks. Instagram, Facebook, Snapchat or YouTube allow you to ensure direct contact with your followers and convert them into customers.
This is done through Social Shopping (including direct links) and Live Shopping (demonstrations). When used properly, these strategies will pay off and you will stand out on the SERPs.
Now that you know all the steps you need to take to succeed in your online CBD business, feel free to contact us for wholesale prices on the best CBD products.